USING BRAND AND TECHNOLOGY TO CREATE UNFORGETTABLE EXPERIENCESVisit the Website
Located in the heart of Alberta, Camp Caroline is one of Canada's premiere camp facilities. They are uniquely able to serve people by creating environments designed to encourage life-changing experiences. Through the service of hospitality, Camp Caroline strives to serve everyone with such excellence that their time at camp is free of any distractions or hassles.
Camp Caroline approached Bark to help them with their overall brand, mission, communications, and technology strategy. Following a number of on-site meetings and reports, Bark put together a long-term strategy to move the brand forward. The overall plan includes an ongoing communications strategy, brand positioning, and a beautifully customized website, powered by BarkBuilder. As part of the exercise, Bark also presented a new tagline for Camp Caroline, which is now the pillar going forward: "Experience Unforgettable."
Camp Caroline homepage
Summer Camps microsite
Information on Retreats